THE BIG HITTER
IN A TIME WHEN CANNABIS HAS NEVER BEEN MORE popular in the US, the currency of 420 has never had so much cache. Whether expressed as the number (pronounced “four-twenty”), time 4:20, or date 4/20, the cultural slang for cannabis consumption is taking hold, whether at home, for industry events, or in corporate marketing meetings since it is deemed as a positive opportunity to raise lots of conversations and policy discussions about the plant.
As recently confirmed by polls from Gallup and the Pew Research Center—cannabis has never been so broadly accepted in America. In 2021, a total
