Business Today

Blueprint for Success

WHEN THE COVID-19 virus started making news in early 2020, most of India’s real estate developers were yet to gauge the likely impact of the surging storm. And with the sudden national lockdown halting all activities, they were forced into wait-and-watch mode. Already struggling with poor demand, the residential segment could sense the impending gloom. At Prestige Estates Projects, however, the mood was different.

Under the leadership of its Chairman and Managing Director Irfan Razack, the Bengaluru-based real estate major decided

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