25 YEARS OF mbr

“So tell me what you want, what you really, really want, I wanna ha, I wanna ha, I wanna a really, really, really wanna zig-a-zig ah.” It was 1997, Spicemania was rampant, and that ‘zig-a-zig ah’, so craved by Geri Halliwell, was an alternative mountain bike magazine. Probably. One that represented regular riders, that would inspire their passion for mountain biking, help them find routes, new bikes and the best kit along the way. We gave them mbr.

And while the content therein, and the laddish bonhomie of the early years has certainly, and thankfully, changed, the aims of have not. Just get out and ride, is our familiar tagline, and that simple instruction, that essential reminder remains to this day. So this issue, in honour of a quarter century of trail riding content, we look back at