AppleMagazine

TV+ Live Expanding into exciting new entertainment arenas

As Apple continues its expansion of TV+, a $4.99 per month streaming service, the company is reportedly considering investing in live sports content to attract an entirely new audience. Now reports suggest that live music could also play a role in the future of TV+, giving subscribers even more value for money and helping Apple differentiate in a crowded market.

EXPANDING INTO LIVE SPORT

Both serious Apple investors and casual fans can agree that Apple TV+ has been a mixed bag thus far. Despite investing billions of dollars into original programming, Apple is yet to compete with the likes of Disney+, Amazon Prime, and Netflix, offering just a handful of original TV shows and movies compared to their catalogs of thousands of shows. And Apple knew it: to the

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