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    REWRITING HISTORY

    Feb 25, 2022 5 minutes
    BY BETHANY WHYMARK

    There are those who are interested in history, and there are those whose desire to learn about the past becomes a life-changing obsession. Although he’s fairly low-key about it, Portobello Road’s head distiller Jake Burger falls into the latter category.

    Around 12 years ago, Burger and a couple of bartender friends, Paul Lane and Ged Feltham, decided to create a public museum for their large collection of alcohol and distilling memorabilia. This museum, named The Ginstitute, found its home on the top two floors of a Victorian public house in Portobello Road, London. Given that craft gin making was on the rise at the time (after fellow London distillery Sipsmith challenged a historical ruling on small-scale production), the trio also decided to have a crack at distilling. After all, there’s a nice sense of poetry in a

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