NEW WAVE
For years, the idea of French beauty has been one of aspiration for many people. Many beauty trends have come and gone, but the Gallic mystique has not only persisted, but grown. It is, at once timeless, but also eternally cool.
The artfully mussed up hair (bangs are a plus), paired with a rose red lip or a coquettish kitten flick liner are hallmarks of beauty that generations continue to embrace and make their own.
It is in this intersection of the classic—the French are sticklers for history and tradition after all—and the youth culture that we find Violette—not last name necessary—the Creative Director of Makeup for Guerlain and coolest of the cool girls. The nicest one too.
Violette’s fans have known her since her early days in YouTube, where her makeup tutorials territory to the mainstream, partnering with big global makeup brands and appearing in fashion bibles, before launching her own line and now serving as the makeup head for Guerlain, one of the most storied and quintessentially French beauty brands.
