You could say Karl-Friedrich Scheufele was born to do what he does. His family purchased Chopard, the venerable 162-year-old Swiss watch manufacture, in 1963, and Scheufele, together with his sister, Caroline, took over from their father, Karl Scheufele III, in 2001. But the siblings had already been hard at work for two decades transforming the company into the high-wattage watch-and-jewelry empire it is today.
In 1980, when Scheufele was just 22, he designed the company’s first steel sports watch, the St. Moritz, so he’d have something to wear on the slopes of the Swiss Alps. In 2019, Scheufele was inspired to revisit the concept and created a reboot of sorts, the Alpine Eagle. It has done so
