How did Euphoria become the most loved and hated show on TV?
If you were anywhere near social media this past Sunday night, you probably at least glimpsed the divisive mess that was the second season finale of Euphoria, HBO’s technicolor, gleefully excessive soap on the outsized trials and tribulations of suburban California teens. After a buzzy and acclaimed but modestly watched debut in 2019, the show’s second season has blown up: HBO announced Tuesday that Euphoria, with help from its new streaming home on HBO Max, is now its second most watched show since 2004. It averaged 16.3 million viewers an episode this season, behind only OG HBO juggernaut Game of Thrones, which drew an average of 44.2 million viewers during its final season in 2019.
But perhaps more impressive, and telling, than its 2022 viewing stats is Euphoria’s digital footprint. According to Twitter, the drama is the of the (still young) decade, with 34m tweets in and easily memeable cutaways. In other words, catnip for the online crowd.
You’re reading a preview, subscribe to read more.
Start your free 30 days