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  • HELLO! magazine

    BEAUTY NEWS

    Feb 28, 2022 2 minutes

    TEENAGE DREAMS

    Legendary high street make-up brand 17. is back – and it’s better than ever.

    Founded in 1968, the Boots label was marketed as a line of affordable, trend-led cosmetics for a generation of teenagers wanting to express themselves and look good doing it.

    In many ways it was ahead of its time, offering product refills and test’n’try trays in store. It was reinvented many

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