Fandom is a great tool. Just ask Stuart Vevers, who pulls it out of his back pocket time and again when conceiving Coach’s playful, joy-filled collections. The executive creative director’s near obsession with RuPaul and his popular, feel-good drag contest show is a case in point; he can tell you when episode two, season 14 will drop without skipping a beat.
It’s also one of the driving forces behind the wildly entertaining Coach TV episodes, which air on social platforms like YouTube and Instagram. The self-produced videos not only reveal the latest collections (at least since the pandemic began) but also serve as a vehicle to gather the people and performers Vevers admires most.
Ultimately though, the platform intends to entertain and bring smiles via its campy, retro-inspired skits. The Spring/Summer 2022 edition was no exception, and was opportune to showcase the Bonnie-Cashin-sixties-meets-nineties-skater vibe of the collection. This episode afforded the British designer a deep dive into New York cable access shows while also
