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  • REVOLUTION DIGITAL

    THE INDEPENDENTS’ DAY

    Jul 17, 2020 5 minutes
    Words Darren Ho

    Across the long history of watchmaking, independent agents have always played a part in its development. But the cottage industries of old have given way to young, energetic entrepreneurs in the industry, heading up boutique indie brands today. Edouard Meylan of H. Moser & Cie. is one; Maximilian Büsser of MB&F is another.

    Büsser in particular has long been a firm believer in partnerships, even before the founding of MB&F. His time at Harry Winston is well known, and Max Büsser & Friends (MB&F) literally injects the idea of partnerships into its very name. By using the term “Friends” in place of “Frères,” he’s turned heritage in watchmaking into friendly competition, at a time when collaboration projects are thriving. But this has

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