The Mido Multi-Centerchrono — A Case of Similarities

feel like I often read about the similarities between collecting watches and collecting cars. The mindset, appreciation for heritage and aesthetics combined with the enjoyment of the pursuit of a long sought-after piece for one’s collection, are all commonalities between both arenas of collecting. There are myriad parallels that we could unpack, but today I want to draw a comparison that is important for both disciplines — the use of coachbuilders and casemakers. In the 1930s, Italian coachbuilder Battista “Pinin” Farina established his own independent coachworks “Carrozzeria Pinin Farina.” Pininfarina went on to become one of the most celebrated car designers, creating designs and body work for Ferrari, Alfa Romeo, Fiat, Lancia, Ford