Electric vehicles represent something of a tricky point of departure for traditional car brands. For a newbie like Tesla it’s easy – there’s no existing DNA, so you can basically design whatever you want. But if you’re like Audi, and you already have a range of cars that’ve been imbued with essential Audiness over many decades, you have three basic options: 1) Create a radical new
CURRENT ADVENTURES
Feb 18, 2022
2 minutes
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