Technology transition in memory cards
The third decade of the 21st century has seen the rise of a new type of imaging professional, known as a ‘content creator’, who produces digital ‘content’ in the form of images, video, animation, audio, printed materials and graphic design that can be published through digital channels. These channels include cinema, online (blogs, vlogs, podcasts, social media, email), radio, TV, exhibitions, events and even at times, printed media. The trick to success involves creating compelling work that goes ‘viral’ by being widely shared.
Image and video recording plays a huge role in creating compelling content and equipment manufacturers have directed their efforts towards creating recording devices that can deliver high quality with high speeds and maximum versatility. This is essential since users are often required to produce content that can be ‘re-purposed’ for widely different media –
