Keeping fit can be a juggle – sometimes all you can dedicate to exercise is a speedy 20 minutes before work or after putting the kids to bed, so it’s no wonder that exercising at home is so popular. And with digital exercise brands improving their offering to include workouts with superstar instructors, motivating leaderboards and results-driven equipment, it’s understandable the fitness tech market grew by 29 per cent in 2020 alone. ‘Even in the gym, digitalisation seems to be an enabler,’ says Oskar Ragvald from Eleiko (eleiko.com), a market leader in strength and conditioning equipment. ‘Today, there are endless opportunities for performing and streaming
