Payments: A whole new industry under apple’s services

Since the launch of Apple Pay back in 2014, Apple has changed the way we shop and spend money, with subsequent refinements and additions like Face ID and Apple Card that have made shopping even more convenient. Now, the Cupertino company plans to add yet another string to its bow and make iPhone and Apple Pay truly invaluable for merchants.

SHOPPING WITH APPLE

In markets like the United Kingdom, Apple has a stronghold over contactless payments, with a reported six in ten shoppers in the UK using Apple Pay in-store. And although the United States is behind European markets when it comes to shopping via their smartphones thanks to consumers favoring credit cards and platforms like PayPal and Venmo, Apple Pay is now growing its dominance