Marketing a “Beige Box” to the Cannabis Industry

As the cannabis industry continues to grow, the number of companies vying for a foothold is growing exponentially on a daily basis. Philip Preston and David Wallach, President and Market Director of PolyScience, share their own strategies and advice for marketing in the cannabis industry.

Marketing to an industry in need was easy 10 years ago when Polyscience first broke into the cannabis industry, but today the market is saturated with myriad business solutions offering a wide range of services. How does a company, whose purpose is to operate in silence and not be noticed, stand out?

“Our first step was a step back. Instead of rushing to get a message out, we paused and did a lot of research –