Vertical Life

The Crux

BUSINESSES IN LOCKDOWN

  story began with two friends, Asama and Aaron, on a routine afternoon climb. What started as a casual conversation about our love for the sport and culture, quickly became a deep dive into the realm of possibility. We wanted to create a climbing gym where our values and passions could reach more people, and hopefully make a positive contribution to the sport we love most. If climbing had taught us anything, it was

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