Botulinum toxin injections, or Botox, is on the rise and while women still make up the majority of these procedures, Botox is also becoming incredibly popular amongst men. Lightheartedly referred to as “Brotox” in male circles, Botox injections are the No. 1 cosmetic procedure requested by guys, and in America alone, they get more than half a million Botox injections every year. And the more open men become about their needs or desires to have cosmetic procedures, the more the trend will no doubt grow.
Women still dominate the market for all cosmetic procedures, but the number of men getting work done is definitely on an upward trend! But why is that?
There are factors that may be contributing to the increased popularity of Botox amongst men, and these include:
• . While some men feel the need to maintain a competitive edge over their younger
