FINDING YOU R VOICE

All images © Sir Don McCullin

Even with the incredible advance in the technology that digital photography has brought us, the important elements that go into taking a great picture have not changed at all. Here is why. I started representing photographers in 1978 and, since then, I have managed many great photographers. Back then, the UK was leading the way in commercial photography, but there were only a handful of photographers who had ploughed the path that led them to be considered great. These few were breaking new ground, while the rest were just following what had gone before.

Over the years, although the number of commercial photographers has exploded, the number of great photographers has not increased exponentially. And although the change in the technology of photography has been quite remarkable, making it easier to take a picture,