Hiking hipsters: how outdoor clothing (somehow) became cool
Feb 18, 2022
3 minutes
NEW TIKTOK TREND has gone viral – and, bizarrely, it involves teenagers wearing expensive Arc’teryx jackets in the shower and showing off how well the water droplets bead. One video by 18-year-old user has been viewed 3.1 million times with over 500,000 likes, and hundreds of similar clips are equally as popular. To add to the peculiarity, all of these videos are set to a song by London-based hip-hop artist YT called – a track that features the lyrics “Arc’teryx on me no we don’t rock no Patagonia, Arc’teryx on me I could go hiking in Snowdonia”.
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