“IF WE LIKE IT, IT MUST BE GOOD!”
Hailed the best band “in the entire world” by one journalist, Black Country, New Road entered 2021 as a buzz band with their debut album For The First Time. Unusually for critics’ darlings, they then found themselves selling more records than expected. As the UK’s experimental indie scene gatecrashed the mainstream, BC,NR joined Squid and Black Midi at its forefront.
“It’s crazy to chart with an album like that and to get any kind of nod from outside indie circles,” admits guitarist Luke Mark. “The response was amazing. You go see Black Midi a few years ago and there’d be fifty people who loved it. After they put an album out, you go see them and there’s like a thousand people who all love it just as much. You don’t think it has that reach until it happens. Through the summer we did some festival shows and were very surprised at the size
