PRODUCE LIKE… Ploy
Over the course of the past decade, Ploy – real name Sam Smith – has carved out a reputation for himself as one of the most innovative artists in the UK underground. His club-centric sound, which combines elements of dark British techno with numerous global percussive diversions has seen him land on lauded labels like Hessle Audio, Hemlock, Timedance and L.I.E.S.
Following the Covid period, he’s recently returned with a new label and party series, both named Deaf Test. The label launched late last year with Ploy’s own Bollywoodsampling Rayhana EP. To mark the occasion, we visited his South London studio…
Why did you choose to launch your own label now?
