THE BULLDOG

THOSE WHO HAVE VENTURED TO AMSTERDAM’S cannabis scene at any point in the last half century have probably encountered one of the most emblematic companies in the 50-year-old, strange, half-legal industry in Holland that is now on its way to revolutionizing the entire conversation, globally. Namely, theBulldog “coffeeshop.”

The Bulldog has almost certainly been a stop on that tour for many of those visitors. The world’s first cannabis coffeeshop and further one of the few that remains with its original owners, is an institution. Named after the founder’s beloved four-legged friend Joris, the dogged determination to not only survive, but thrive in a world that is still being defined and regulated is also part of the brand, if not the concept beyond it.

Being able to consume cannabis publicly, with a group of other aficionados, has subsequently