With every innovative product that Barista Group imports to Australia, General Manager Joe Chalhoub asks one simple question, ‘would I use it in my own café?’
“Our focus is on providing equipment that is engineered with precision, improves workflow, and ultimately saves precious time,” Joe says.
“It all comes down to workflow efficiency. Every product we bring in improves the way baristas work or increases productivity in the café. If I can’t see how a piece of equipment would do that, then I wouldn’t use it in a café of my own and wouldn’t expect others to either.”
While Joe has more than two decades of experience in coffee roasting, Barista Group has a much shorter legacy, celebrating its fifth anniversary in 2022.
“I started Socratic Coffee as
