February 2022 marks three years since the Australian coffee industry was last able to gather at the Melbourne International Coffee Expo (MICE). When the industry finally reunites from 27 to 30 September, the rest of the world will join it, descending on Melbourne for the 2022 World Barista Championship (WBC).
MICE Show Director Lauren Winterbottom says with such huge demand, exhibition space at MICE2022 is filling fast.
“They say absence makes the heart grow fonder, and from the interest we’ve seen in MICE 2022, that’s definitely the case,” Lauren says.
“People miss each other, the opportunity to