Robb Report

Maldives? Seychelles? Bora-Bora? Guess Again

Landing at the airport on the tiny West African island of Príncipe, the plane seems to skim the top of the dense jungle canopy, almost like a pebble skipping the surface of the water. Runway and shack-like terminal aside, there’s barely any evidence of human intrusion into the Jurassic Park–like landscape. Later, as you roam through that jungle on foot, the sensation of time warping is only magnified. The strange caws and yelps that ricochet round the canopy, evidence of the dozens of unique bird species here, could just as easily be a dinosaur's, out of place and time.

It’s an impression that also hit Mark Shuttleworth when he first touched down here in his Bombardier jet over a decade ago, casting around with his pilot for a handy pit stop between his two permanent bases, the Isle of Man in the Irish Sea and Cape Town, South Africa, where he grew up. “I was looking for an out-of-the-way place where I could essentially just enjoy being at ease with nature in Africa,” he recalls. Though he admits, “I was almost going to write this off,” his mind changed, quickly, after disembarking on Príncipe. “My overwhelming impression was that this was both extraordinary and extraordinarily fragile. And I wanted to take the opportunity to do something with the people there that gives them something unique in the world, forever.”

That impromptu mission—he even showed up at the president’s office unannounced, without an introduction, seeking a meeting—has become a driving force in Shuttleworth’s life and turned the country of São Tomé e Príncipe into one of his primary passions. The 48-year-old South African–born multimillionaire has plowed more than $100 million of his fortune into Africa’s second-smallest nation by area (after the Seychelles), aiming to shore up its economy and thereby help prevent uncontrolled exploitation of its chief resource: nature. His plan is to lure wealthy, eco-conscious travelers here, mimicking

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