The Enthusiast

Passion for the Product

OVER the years, I’ve met dozens of people who worked at all levels for Land Rover in its many corporate forms, from The Rover Company to Jaguar Land Rover, via British Leyland, British Aerospace, BMW, Ford and Tata. One defining characteristic that’s shared by the vast majority of them is a deeply held passion and enthusiasm for the product they were involved in designing, building, testing and driving.

Years ago, in the heyday of British manufacturing, almost every town and city had its local factory that