Texas Highways Magazine

Piece of Cake

Red velvet cake makes a fitting treat for Valentine’s Day, with its traditional white frosting and brilliant red interior. But the cake didn’t used to be so vibrant—not until one Texas company, Adams Extract, gave it its signature crimson hue.

John A. Adams launched his namesake food flavoring company in Battle Creek, Michigan, in 1888. He initially produced a sarsaparilla extract and eventually expanded his product line to satisfy his wife’s desire for

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