NEW SCHOOL
In 2040, multidisciplinary collaboration will give us car designs that serve us better. The Lincoln concept you see here, created by a group of students from ArtCenter College of Design in Pasadena, California, is the result of an experiment, one that Lincoln and ArtCenter consider a success not because it produced a full-scale concept car, but because it proved a whole new concept about how cars can be designed. Lincolns of 2040 may or may not look like the ArtCenter concept, but the 2040 design process will likely resemble this new approach.
Four teams of ArtCenter students were charged with creating a concept for a 2040 Lincoln. Collaboration between ArtCenter and the car industry is nothing new, but three elements set this project apart: First, the students didn’t just come from ArtCenter’s transportation design
