It’s October 6, 2021 and a cluster of college girls gather just outside of the Inked headquarters on 22nd Street in Manhattan. After being tipped off by a social media post—the modern-day siren’s call—each had made the decision to skip that day’s classes to set up camp outside. They brace against the crisp New York air, each craning to get a glimpse of the man who’s stopped by for a photoshoot and a new tattoo. Could it be the next charted rapper or Hollywood’s latest silver screen sensation? Nope, it’s TikTok heartthrob Vinnie Hacker.
TikTok has lifted its elite content creators to celebrity status as the diverse platform offers limitless ways in which someone can accumulate a fandom. Hacker found his success by turning up the charm and leaning into the burgeoning thirst trap market. This earned him a legion of fangirls almost overnight but it has also led the 19-year-old to feel like his character is