THE BEST A MAN CAN GET
Jan 21, 2022
4 minutes
BY SMITA TRIPATHI
Men are paying more attention to personal grooming. Gone are the days when they used the same creams and shampoos that were being used by the rest of the family. There are now a host of products that cater to men specifically keeping in mind their skin type, hair texture and even their preference for fragrance. Little wonder, the men’s grooming market in India is projected to grow at a CAGR of over 11 per cent to cross $1.2 billion by 2024, from $643 million in 2018 as per Research and Markets. However, this is a fraction of the global male
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