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  • New Zealand Listener

    Outrage sells

    Jan 16, 2022 2 minutes
    STEPHEN DAVIS

    Science-fiction writer L Ron Hubbard reportedly said if you want to get rich, start a religion. He went on to found Scientology.

    In 2022, the equivalent would be: if you want to get rich, become a conspiracy theorist.

    Leading conspiracists online are making a fortune. Outrage sells. The money comes in from donations and subscriptions, advertising, selling often dodgy products,

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