The Big Chill

We’re simple people with simple needs. If there’s fish in the ocean, we catch fish. Warm beer is gross, so we keep the beer cold. It’s a system that’s worked for hundreds of years. Who are we to turn our noses up at convention? For this reason, the cooler is an integral part of any cruise or offshore fishing run. With the right cooler, one bag of ice can get you home. But what makes a cooler cool? We had no idea, so we decided to find out.

Over the next few pages, you’ll find rundowns on three of the most popular coolers on the market, each with a base retail