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  • Maxim

    THE GOLDEN AGE of BOURBON

    Jan 11, 2022 4 minutes
    Text by JARED PAUL STERN

    According to industry authority the Distilled Spirits Council of the United States (DISCUS), since 2015, the luxury American whiskey category has grown at an astonishing annual rate of 41 percent. Super-premium whiskies have experienced an even more staggering increase. It’s one of the drinks business’s most toast-worthy success stories, yet it’s hard to attribute the surge to just one source. “Everyone has a pet theory for why whiskey has come back in such a big way,” as seasoned spirits writer Clay Risen puts it in his beautiful new industry bible, Bourbon: The Story of Kentucky Whiskey, recently published by Ten Speed Press.

    One explanation, he notes,

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