FLOWER POWER

“OAK MEADOW WASN’T INTENTIONAL,” says the clothing label’s founder, Madeleine Lee. It’s a surprising statement, given the brand’s increasing popularity, with its seasonal collections regularly selling out and a 60,000-strong fan following on Instagram. But it’s consistent with Madeleine’s approach to her growing business. “I never set out and said, ‘I’m going to create a brand,’” explains the 31-year-old Byron Bay local. “It had a lot to do with the