Good things come in Paris
Why did a pair of French framebuilders decide to call their bike brand Avalanche? It’s not, as we guessed incorrectly, because the French word for steel is acier, which is just two letters short of glacier. As Marie Kervella and Laurent Beurriand explain, the name was chosen for two reasons: it’s the same word in English and French and it represents both nature and the mountains – something most cyclists will appreciate.
Beurriand is originally from the Alps, near Grenoble, and Kervella comes
