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  • Your Horse

    Zoe Kiff BUSINESS OWNER

    Jan 06, 2022 4 minutes

    Zoe Kiff is a mother-of-one who founded Honest Riders. She keeps her horse at livery, and competes in dressage.

    About my job...

    I’m the founder and director of eco-conscious equestrian brand Honest Riders, which I created in 2017 when I realised that there was nowhere to buy cruelty-free, natural horsecare and sustainably-produced clothing.

    I had ideas floating around in my head for years, but it was only after I moved to the south coast and started a marketing consultancy that I had the headspace to be able to take the leap and do something about it.

    Finally, encouraged by my amazing husband, Tom, I created Honest Riders.

    What it involves...

    My daily life

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