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  • India Today

    Where Nature meets NURTURE

    Dec 25, 2021 2 minutes
    By CHUMKI BHARADWAJ

    ourish and treat, repair and revive, youth elixirs, anti-ageing serums, rejuvenating creams, glow balms, cold-pressed oils, natural soaps, ayurvedic essences etc… beauty locates itself on a million different hashtags these days. With new homegrown, clean beauty brands mushrooming more aggressively than any other FMCG sector, the beauty-wellness industry has, since March 2020, received a huge fillip. As Covid-adjusted beauty routines drive the focus inwards, Vivek Sahni, CEO, Kama Ayurveda highlights some

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