FULL SPEED HEAD
THE ATHERTONS HAVE always pushed themselves, whether through coaching methods and data analysis for the race team, corporate deals with non-MTB companies such as Jeep, or heading up their own events – and now a full-scale bike park. So, they were never going to start a bike company by buying rebadged catalogue frames from the Far East. It shouldn’t be a surprise that they’ve taken on cutting-edge production techniques and space-age materials, combined with a complex suspension system, to create the bikes that bear their name.
The question is, does all this technical wizardry and race-honed expertise translate into better bikes? There’s only one way to know for sure! That’s why I find myself at Dyfi Eco Park in Machynlleth, faced with the enviable task of uncovering how the Athertons make their raceworthy machines, and then hitting the trails of Dyfi Bike Park on Gee Atherton’s own bike to find out whether it lives up to the hype.
RUNNING THE SHOW
Atherton HQ has moved from
