Going for Baroque
Was it a cause of Tom Wolfe’s “‘Me’ Decade” or a byproduct? By the early 1970s, the 1969 Volkswagen ad that had cheekily suggested Americans should live below their means felt out of touch. Really, we were worthy of indulgence, and near-luxury automakers like Chrysler were happy to oblige. More of everything would prove the trend of the decade, and from the early days, the New Yorker Brougham offered consumers a unique interpretation of middle-class luxury.
The Imperial line had all but been absorbed into Chrysler by 1972, those well-appointed flagship two- and four-door hardtops built alongside lesser models instead of on a dedicated assembly line and marketed in the same brochure. Their unit-bodies were long-wheelbase variants of the
