How DJI’s Phantom drone brought aerial photography to the masses

up, allowing us to create and consume amateur content in quantities that we never had before, and people were hungry for more angles. GoPro had cornered the action-sports market with small, affordable cameras that captured incredible first-person POV footage, but there was a clear hole in the hobbyist videographer’s repertoire: aerial. Sure, major companies such as Red Bull could afford to rent a helicopter to shoot an epic stunt, but it was almost completely inaccessible to consumers and the indie set. Inventive filmers would