The world must wake up

n January 1963, the first issue of went on sale. magazine and then magazine. Editor-in-chief Armand Denis issued a stark warning in his letter: “The world must now wake up to the terrible danger that many wild animals face. We do not want our children’s grandchildren to ask: ‘What was a wild animal?’” The new publication aimed to show how closely the lives of readers are “bound up with that of animals – whether you are aware of it or not”: it’s a sentiment that is still true today.