NZ Marketing

FOR META OR WORSE?

With the recent breaking news of Facebook becoming Meta, I have to admit that I rolled my eyes. Mark Zuckerberg had been rabbiting on about this since June. Realising I probably needed to get over my cynicism and explore this seemingly game-changing shift, I found myself pleasantly surprised – intrigued about the future-curious approach the media magnet is taking with his company.

THE NEXT EVOLUTION OF SOCIAL CONNECTION

Meta, short for Metaverse, takes what was a social and advertising platform and, with the help of new technology, turns it towards an immersive virtual universe for people to “physically” congregate. It’s a cross-pollination of

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