Consumption Loves Man
Dec 02, 2021
4 minutes
By Tao Xing
Copyedited by Elsbeth van Paridon
When a man enters the Hanguang store in Beijing’s Xidan shopping district, or many of its equivalents, he might question a man’s right to fashion or beauty as he only has the sixth floor to find what he is looking for—compared to the three floors his female counterparts get to enjoy.
“Merchants should improve the supply of male products to cater to new demands,” Cui Lili, Director of the Institute of E-Commerce with the Shanghai University of Finance and Economics, told . The market for male consumers has long gone under the radar,
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