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  • ASPIRE DESIGN AND HOME

    Juan Carretero’s interior design packs a distinctive graphic punch running the eclectic gamut

    Dec 06, 2021 2 minutes
    TEXT JORGE S. ARANGO

    SOHO, NEW YORK

    The aims of graphic art are twofold: create an arresting image, but also clearly telegraph an intended message. There’s no hierarchy between them. If the image is impactful but the message ambiguous, the former’s effect is purely visual, meaningless. If the message is clear yet the graphic lacks power, the message quickly evaporates into our daily informational overload.

    Juan Carretero also understands that

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