TAKE THE MONEY AND RUN

aving gained early access to the exhibition, we were surprised to learn up to a larger audience is a smart move from Epic’s point of view, representing another feather in its hat – and further temptation for PC owners to stray from Steam. From the band’s point of view, it’s a chance to reach a new generation of listeners, but with the only encouragement to spend a QR code at the exit – essentially the equivalent of a museum donation box – the whole thing feels more creatively than commercially motivated.