With three Australian Barista Championships and almost two decades of experience in coffee under his belt, Craig Simon felt the need to share what he knew with the industry. But he couldn’t do that to his fullest abilities under the traditional wholesale coffee supply model.
“I wanted to empower people to make their own product that celebrates what they think is great coffee.”
Craig and his wife Andrea founded Criteria Coffee in 2018, a collaborative coffee roastery for hire and education space in Port Melbourne, where café owners and coffee professionals can learn to roast their own coffee and build their own brands with expert assistance throughout the entire process.
“Our co-roasting community are all extremely passionate about their coffee program and join for many different reasons. Some come for the immersive experience
