Fast Company

“Sometimes I have to say no to projects that might be popular, or look really good on Instagram.”

e talk a lot about the 80/20 rule—that we need to focus on the 20% of the issues that have 80% of the impact. Especially when it comes to sustainability, it’s important to set a clear strategy to focus on what matters most. That means sometimes I have to be the boring person in the room [at electric vehicle company Polestar] and

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