MEET THE NEW BOSS
We all know the story when it comes to Porsche and SUVs: when the Cayenne was launched, many thought it a Porsche too far. How could the world’s greatest sports car manufacturer even consider making a load lugger and marketing it as a Porsche? Sacrilege! Then everyone drove the Cayenne and realised, while it wasn’t a pretty Porsche, it had the soul of a vehicle worthy of wearing the Stuttgart crest. Moreover, this sporty cargo carrier was actually rather engaging and far more practical than any other Porsche. Contrary to the predictions of purists, millions of Porsche showroom visitors bought a Cayenne, making it the brand’s top-selling product.
Then we had downsizing. Remember that? Everyone was talking about the need for more compact vehicles, smaller engines and a lower carbon footprint. As always, Porsche was ahead of the queue, delivering us the Macan, an SUV dynamically a match for many sports cars (sort of) and allowing you to pack the family, the dog, all your luggage and head for the hills on weekends. Well over a million Macans have been sold, but in recent years, downsizing has
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